What are Meta Tags?
Meta tags are HTML elements that provide metadata about a web page. They are placed in the <head> section of an HTML document and are not visible on the page itself. Search engines and social media platforms use meta tags to understand what your page is about.
The most important meta tags for SEO are the title tag and meta description. The title tag appears in search results as the clickable headline, while the meta description provides a summary below it.
Best Practices
Keep your title tag under 60 characters and your meta description under 160 characters to avoid truncation in search results. Include your primary keyword naturally in both. Each page on your site should have unique meta tags.